Dia dhuit,

I am Leonard Botezatu and I'm a digital product designer

based in Ireland anywhere

Me in a few words

Passionate about what I do I'm a big believer in user-centered design and knowledge sharing.

Over the past 15 years, I’ve used my experience and expertise to create digital products and experiences for companies like Mastercard, Vodafone, The Irish Times, Currys PC World, FBD and more. I've helped my employers/clients reach their goals, using a mix of creative skills, commercial and technical awareness as well as finding a harmonious balance between functionality, aesthetics and the best customer experience.

15+
Years of
experience
100s
Success
stories

WORK Experience

Jan 2021 - Present / Senior Product Designer (UX/UI/CX)

Today I work as a Senior Product designer for the Cyber Intelligence(C&I) team at Mastercard overseeing all the User Experience aspects of a new experiemental product that will have a huge impact on Mastercard's digital strategy: Digital Identity.

Jan 2020 - Jan 2021 / Digital Product Designer (UX/UI/CX)

I was part of the amazing design team at The Irish Times working on improving existing digital products or create new experiences.

Nov 2016 - Dec 2019 / Digital Product Designer (UX/UI)

I’ve joined up the Digital Operations Team as a Digital Product Designer to help the business rolling out the ongoing digital transformation project.

Nov 2007 - Oct 2016 / Digital Designer (UI/CX)

In Currys PC World / Carphone Warehouse group I have had the chance to work with Ireland’s top telco operators as well as world’s best smartphone manufacturers on both online products but in-store experiences as well.

What I ❤️ doing

User Research

I love understanding user behaviors, needs, and their motivations. It gives me the right canvas to build successful digital products on.

Digital Product Design

I strive to make digital products that are both functional and beautiful. I focus on results but I design for humans.

Visual Communication

This is where it all starts. Your brand should be unique. It should tell the right stories and evoke the right connections.

Data analytics

Metrics are an essential tool in my design process. I feel confident to make a strong case for a proposed digital solution based on data analyses.

tools I ❤️ using

Figma logo
Sketch logo
Hotjar
Slack
Lookback
Photoshop Logo
illustrator logo
Adobe Experience Design
Adobe Brackets
InVision

Don't be a stranger

If you want to talk about a project, design consultancy or even a job opportunity